At our recent Aspire Scholarship Awards Dinner and Celebration, keynote speaker Leland K. Bassett, chairman and CEO of Bassett & Bassett, Inc. Communication Managers and Counselors of Detroit and New York spoke on the power of communicating and communication success with his topic Down the Rabbit Hole: Communication Survival Skills. Below are the highlights from his presentation and his Bassett Laws of Communication.
The 5 Rules of Success
- You have to be able to write and put thoughts on paper – more than 140 characters.
- You have to work hard. You don’t start on the red carpet, you have to earn your spot.
- You have to know your stuff. There may not be time to consult the cloud when real trouble strikes.
- You have to have personal integrity. Are you being honest with yourself? To thine own self, be true.
- You have to have professional integrity. In every field of work, are you true to the knowledge, values and ethics of your field; or just a professional prostitute?
The 5 Laws of Communication
Rules of communication are as diverse as people communicating.
Leland K. Bassett
Chairman and CEO, Bassett & Bassett, Inc.
Leland K. Bassett is chairman and CEO of Bassett & Bassett, Inc. Communication Managers and Counselors of Detroit and New York. He was a founding member of the CCAS Alumni Association, a past CCAS Alumni Association president and recipient of its Outstanding Alumni Award. He introduced the nation’s first corporate Strategic Communication Management department in the 1970’s, designed and taught the nation’s first graduate strategic communication management curriculum (at MSU CCAS) in the 1980’s and co-founded the first commercial communications arts & science-based communication professional services firm in 1986. Based in Detroit, Mich., Bassett is active as a professional services practitioner, guest lecturer and mentor to communication arts and sciences students.
Mr. Bassett is also the Executive at EWI Member Firm Bassett and Bassett, Inc.